Automotive Social Media
Have you ever been in a position where you want to post a video on Instagram but it zooms in pretty bad and your video gets cut off? It’s because videos, just like pictures are automatically portioned to post as 1×1 instead of 16:9. You want the entire video posted in 16:9 format even if it means sacrificing a little screen space right? Right. So here’s how you do it. Below is a link to an app called Squareready for Video. It automatically sized your video to zoom out and fit to 16:9. It has ads…but who cares..IT’S FREE!
Step one after download: Open App
Step 2:Select the album with the video you want to re-size in it
Step 3: Select video
Step 4:Boom. Done. It re-sized. Just click save and you’re on your way. You can even zoom it in a little or rotate the video if you’d like.
Hope this social media blog on posting videos on Instagram helped you out! Feel free to link your social post to it!
*We are a automotive digital marketing agency specializing in automotive Social Media, SEO, PPC, and Web Development.
Car Dealer PPC | Automotive SEO Company
Want to know killer tips for finding new keywords to bid on in Adwords (and other tier 1 platforms)? How about knowing which keywords you should be bidding on VS the ones that throw your budget down the toilet? Then sit back, have yourself a cup of coffee, and take in these research tips to help you supercharge your PPC campaigns (and help with organic search tool!).
Let’s dive in shall we?
How to Identify Search Volume in GKP
What used to be the Google Keyword External Tool, is now the Google Keyword Planner (You internet marketing veterans know what I’m talking about). And yes, while it took quite a while to adapt from the previous legacy keyword tool, Google’s newest keyword research tool is more powerful than ever. How so? One reason is because it allows you to drill down into search queries at the geographic level. Let’s take a further look.
The first thing you’ll want to do (after signing into your account of course) is to select the ‘Get search volume for a list of keywords or group them into ad groups’ row. Enter your keyword/s into the search box. Now, be very careful about match types here. They play a critical role in returning accurate results.
In case you’re unaware, there are 3 match types: broad, phrase, and exact (technically there are 4; modified broad match, but we’ll save that for another day). I like to enter exact match keywords here because broad is…well…broad. Using broad match when doing research is a bad idea in most cases. Why? Because the broad match version of that keyword will likely match out to highly irrelevant keywords (ex: different vehicles makes, models, etc) And what are you left with?
To avoid this, always use exact match to signify to Google that you want to know exactly how often this keyword is searched for on Google and its search partners. You’ll have a better indication of how much traffic volume there truly is for a given keyword. This brings me to my next point: search partners. What the heck are search partners? What’s Google referring to? Let’s clear this up in case you’re unaware. Adwords allows you to bid on keywords people are searching for on Google. What many fail to realize is that Google actually partners with other search providers and networks to increase search impressions and volume (and revenue for Google, duh). Even non-Google search sites.
So what is considered a ‘Google Search Partner’ you may ask?
Try Google Maps. Google Shopping. Google Images. About.com Aol.
And the list goes on and on…
Unfortunately, there isn’t an official list. In fact, if you can prove me wrong, I’d be willing to give you $20. Knowing this information, it’s critical that you always select the radio option of ‘Google and search partners’. You’ll get more accurate results this way.
Finish uploading your keywords and click submit.
You’ll immediately see search volume data (amongst other juicy data) for the keywords you selected. You’ll also see another important tidbit of information: CPC.
Can’t think of any keywords?
Come up with about 5 seed keywords (make them short, not long tail. ex: ‘honda’). Head over to Uber Suggest and find keyword gold.
Automotive Digital Marketing Company
We are happy to announce that Drive Digital Group has made it through to the finals for the Bright House Regional Business awards!
We are currently in the running in the start-up category. This means our company has been in business less than three years. Bright House is giving away over One Million dollars in prizes including:
- Commercial TV Production
- Air Time
- Customer Newsletter
- Feature News Story
Our category has already been through two cutting phases which we have passed. The final challenge will be a six minute pitch that will be taped in front of a live audience on February 18th at the Lowry Park Zoo in Tampa, Florida. The show will be hosted by Kevin Harrington (formerly of Shark Tank). We will not only be presenting for a recorded show in front of a live audience, but the audience will also get to pick the “Audience Choice Award” for the best presentation at the event! We are hoping to bring home first place at the award and also grab the Audience Choice Award as well.
The winner of the Start-up category will be announced at the Regional Business Awards Gala at the Hilton Tampa Downtown on February 27, 2014. If you are in the area you should join us for a wonderful evening that includes a celebration of our region, live music and the following guest speakers:
* Lovie Smith – the new Coach of the Tampa Bay Buccaneers
* Tod Leiweke – CEO, Tampa Bay Lightning
* Patrick Geraghty – CEO, Florida Blue and Florida Trend’s “2013 Floridian of the Year”
* A video message by Governor Rick Scott
If you are in the area you should stop on by February 18th for the live taping or February 27th for the award ceremony. We’ll Keep you updated on how we do!