Author Archive

David Barnes

I am a Web Developer at Drive Digital Group in Sarasota, FL. I build and maintain engaging websites for the automotive industry.

How Web Design Impacts Your Web Presence

Automotive Websites | Car Dealer SEO

automotive responsive website

I believe many in the automotive industry realize how important web design is in their ability to reach business goals as well as reach their customers, but do they know why? Web design includes many processes, such as SEO (Search Engine Optimization), traffic, branding, and conversion rates. In fact, your company’s web design is a major part of its marketing strategy, whether you know it or not. Web design is so much more than aesthetics or placement of content; it’s a method of bringing awareness to your dealership and to your inventory on the web, as well as converting shoppers into buyers.

There have been many studies conducted on how web design elements and content have an effect on the user’s attitude or trust towards a company, its products, and its website. One such study called “Trust and Mistrust of Online Health Sites” researched how different design and information content factors influence trust and mistrust of online health sites. Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, while other sessions they were directed to review specific sites, chosen for their trustworthy design elements. Based on verbalizations and group discussions, they recognized that design appeal, credibility of information, and personalization of content projected a sense of trust towards the use of particular websites.

automotive digital marketing

To realize how important the design of your website is, think about how much it would effect your business if your site was poorly designed. Think about this for a minute, your website is the face of your company’s online presence and also a sales and marketing approach for increasing traffic to the site and to your dealership. If a website is designed poorly, i.e. if the site is too busy or complex, if it has too many pop-ups, if it lacks color or a sense of good design, or if it loads extremely slow the user will simply leave your site.

A website can be great for SEO or extremely damaging, depending on how the site was designed. Search engines reward sites that implement responsive web design and it also lowers bounce rates because users have a tendency to stay on your site when they can actually view all of the content. From the structure of your code to what terms are used, web design effects SEO in a major way.

automotive digital marketing

Your web design should be much more than an after thought and it is important for businesses and professionals to understand that the way a website is designed means so much more than how it looks. Web design plays a major role on the web and it is exceptionally important in the automotive industry. When you are trying to increase and retain customers, your SEO, conversion rates, and your bottom line depend on good web design principles.


Responsive VS Adaptive Web Design in the Automotive Industry

Automotive Responsive Website

The automotive industry has seen many technological advances in the past few years. Technologies such as in-car WIFI, rear-mounted radar, night vision detection, and automatic high beam control were all established because someone in the industry understood that these technologies would be beneficial, if not necessary when building a new line of vehicles. Vehicles are built and marketed much differently today than they were a few years ago because the industry has created new and inventive ways to do so. Responsive web design was introduced for many of the same reasons.

responsive automotive websites

At Drive Digital Group, we build responsive automotive websites that convert and increase leads for automotive dealers. Many dealers have seen their leads increase by 150% and have greatly benefited from Drive Digital Group’s approach to acquiring leads and converting them to buyers. We know how important every lead is to a dealership and it’s astonishing to think of how many potential new sales dealerships are losing because they are not using a responsive platform.

A responsive websites content flows with the width of the browser window, whereas an adaptive design breaks and jumps from one fixed resolution size to the next:

automotive responsive website

Responsive web design has become the industry standard for developing websites that look good and function well on many different screen sizes. No one can predict what a user’s screen resolution will be because new devices and new screen resolutions are continuously released. The web development industry has established best practices to ensure the best possible website user experience on all screen sizes, and they can be categorized as either responsive or adaptive layouts. Here at Drive Digital Group, we develop responsive websites that convert more traffic than other template sites from our competitors because a template site or a site that uses both a desktop and mobile version of their site have to maintain two different websites and two different sets of inventory.

automotive responsive website

The advantages of implementing a responsive design are huge:

  • Consistency throughout the different platforms, creating easier navigation and a better user experience
  • Dramatic reduction in development time and costs by only having to create and maintain one URL as opposed to several
  • Improved SEO by streamlining all pageviews through one URL
  • More effective social sharing

Adaptive layouts are built to look good on a minimum number of set screen resolutions and are usually comprised of desktop, tablet, and smartphone. What if a user’s device resolution falls in between one of these devices? The best part about responsive design is that your website looks good on any device and the user is able to view the same content and have the same experience on a small screen as they would on a larger screen. Adaptive web design is a design approach of the past and no longer works effectively in today’s multi device and multi-platform environment. Responsive design is the best approach to converting leads and providing the best user experience for your customers.