Automotive Social Media
Social Media is no longer just a way to keep in touch with old friends and share silly videos of your kids. Social media sites are vast and unique compared to other marketing outlets on the web for businesses. Because of is reliance on the marketer’s authenticity and relationships with its consumers, automotive social media outlets are all about strengthening communication rather than advertising a brand. Think of the way you use social media sites, such as Facebook and Twitter, for your personal use. Pictures that make you laugh, articles you find interesting, and conversations with your buddies fill your newsfeed, and rightfully so! Using the same tactics that you effortlessly follow on your personal pages can revolutionize marketing for your automotive dealership’s marketing strategy.In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
Consumers want to be able to find your dealership easily, contact you directly, and share a laugh or a great fact with you rather than be told numerous times over about the newest product or the greatest sale when logging into their automotive social media sites to kick back for the day. Let’s make friends with our clients, customers, and potential shoppers who are sure to become fans!