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Modern flat style illustration of SEO concept of developing and improving website ranking so that it ranks highly on search engine result pages

SEO: On-Page Optimization Guide

The purpose of this guide is to share insights from extensive hands-on experimenting, and is not necessarily a definitive guide of EXACTLY what to do. Similar to how there is more than one way to eat a Reece’s – there are many ways to go about optimizing your webpages, but this guide will help you better understand all […]

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SEO is so Fetch!

Many people think that SEO is not as important as it used to be. However, organic search engine optimization is far from dead. Organic Search really works! Over the years SEO has changed so drastically that people really need to discover to think of it as less of a marketing tactic, and more of a […]

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Relevancy Is Key To Paid Search Success

Automotive SEM | Car Dealer PPC As an owner of an Automotive Digital Advertising agency, I try to stay on top of what is happening with technology and new strategies in our industry. In watching speakers and webinar presenters one thing is becoming abundantly clear to me. Day after day people try to throw buzzwords […]

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4 Reasons You Should Be Using Bing Ads

Automotive PPC | Car Dealer Digital Advertising As it stands, Google is king. When bringing in new clients who wish to use SEM to some extent, Google Adwords is always the starting line. With that being said, so many businesses neglect a large portion of the consumer base by only advertising with Google. Lets look […]

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How Web Design Impacts Your Web Presence

Automotive Websites | Car Dealer SEO I believe many in the automotive industry realize how important web design is in their ability to reach business goals as well as reach their customers, but do they know why? Web design includes many processes, such as SEO (Search Engine Optimization), traffic, branding, and conversion rates. In fact, […]

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Automotive Marketing Trends Infographic 2015

Automotive Digital Marketing | Responsive Website Drive Digital Group and Google have worked together to create an interesting infographic for the automotive industry. With statistics taken directly from our account representatives at Google, we have compiled a nice breakdown of marketing trends that dealers should be interested in taking a look at. Below the infographic […]

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Responsive VS Adaptive Web Design in the Automotive Industry

Automotive Responsive Website The automotive industry has seen many technological advances in the past few years. Technologies such as in-car WIFI, rear-mounted radar, night vision detection, and automatic high beam control were all established because someone in the industry understood that these technologies would be beneficial, if not necessary when building a new line of […]

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Limitations of OEM Mandated Automotive PPC

Automotive PPC | Car Dealer Digital Advertising As a full service digital marketing agency, one of our core focuses is in automotive SEM. We are constantly amazed when we run across dealers that are utilizing OEM mandated automotive PPC companies because they can save a couple thousand dollars a month that is co-oped by the […]

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Flashy SEO Stumblin’ Blocks

Automotive Search Engine Optimization Here goes a rant that is directed to both the consumers of SEO services and the providers of SEO services. To most in the industry this may be a “duh” kind of read. Trust me, it’s not as “duh” as you think. If we are honest with each other for a […]

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Semantic Web And The Automotive Industry

Automotive Websites In this blog post I hope to show you the bigger picture of a semantically marked up web looks like and more importantly to you, why you should already be taking full advantage of it today for your own automotive website. The Semantic Web, or Web 3.0 is considered to be the next […]

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The New Importance of Mobile Responsive Design

Automotive Responsive Website Recently Google released a tag on their mobile search results pages that identifies mobile sites that are NOT mobile friendly. Last week Google has taken the next step and begun assigning mobile friendly tags to search results that pass Google’s mobile friendly testing criteria. We are going to walk you through exactly […]

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Why should you have a Facebook for your dealership?

Automotive Social Media | Facebook Paid Campaigns Online research and Internet purchases are becoming more commonplace as the days go on. The world of online marketing is only growing stronger and more important to automotive dealerships that are looking to expand their business. One of the best ways to get your name out into your […]

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Drive Digital Group Ice Bucket Challenge

ALS Ice Bucket Challenge Here is our ALS Ice Bucket Challenge. Make sure to spread the word and donate! We are an automotive digital advertising agency that believes in spreading the cause! Click here to donate! Share With Your Friends

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activEngage Ping Pong Challenge

For those of you that don’t know activEngage is the industry leader in automotive live chat solutions. Since our offices are only a hop, skip, and a jump away from the Maitland, Florida based offices of activEngage, we like to stop by and visit with the owners to share notes on the industry and stay […]

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Disavow Backlinks

Automotive Website Disavow Campaigns BACKLINKS, BACKLINKS, BACKLINKS! Oh the days of throwing tons of free and paid backlinks towards your automotive website by any means necessary. This was once an effective automotive SEO strategy when trying to improve your page rank. Not to say that backlinks are now a bad thing….but the quality of the backlink […]

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Matt Cutts on Leave

“I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. […]

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Automotive Social Media

Social Media is no longer just a way to keep in touch with old friends and share silly videos of your kids. Social media sites are vast and unique compared to other marketing outlets on the web for businesses. Because of is reliance on the marketer’s authenticity and relationships with its consumers, automotive social media […]

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Drive Executive Journey Karaoke

It has been said that those who work hard also like to play hard. As proof that we at Drive Digital Group live this philosophy, I present to you the below video of CEO Adam Rouff and CIO Chris Burns performing live Karaoke of the Journey song Don’t Stop Believin’ from their 1981 Escape album. […]

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Google Self-Driving Car Project

This is awesome! Google has made a ton of progress on their self-driving car project. Check out the video below. Google has been rethinking self-driving cars from the ground up. Today we unveiled a prototype self-driving car built by Google. Watch the video from the page below to see how it works! –Matt CuttsShare With […]

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Google doesn’t care about your title tags!

Title Tag Optimization | Automotive SEO Just kidding! They do! If it follows their guidelines and regulations. Ever notice if you do a Google search that Google will sometimes change your title tag to what they think is “best fit” for that search query? The reason they do this is because though your title tag […]

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How to avoid buying a ruined domain

Keeping the integrity of your automotive SEO strategy in tact. Looking to buy a new domain for your automotive website or any website in general? Check the SEO value of that domain first. It’s slim, but there is a chance that the domain you want to purchase has been removed from Google’s search index due […]

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Posting videos on Instagram

Have you ever been in a position where you want to post a video on Instagram but it zooms in pretty bad and your video gets cut off? It’s because videos, just like pictures are automatically portioned to post as 1×1 instead of 16:9. You want the entire video posted in 16:9 format even if it means sacrificing a little screen space right?

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Why is duplicate content such a bad thing?

Automotive Websites & SEO My team and I run scans and evaluations on our sites as well potential customers often looking for duplicate content. Many times we find that most automotive websites have the most duplicate content. Why is that? Well, many of the platforms that these automotive websites are built on automatically fill in […]

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Google Keyword Planner Tips for Car Dealership Nerds

Car Dealer PPC | Automotive SEO Company Want to know killer tips for finding new keywords to bid on in Adwords (and other tier 1 platforms)? How about knowing which keywords you should be bidding on VS the ones that throw your budget down the toilet? Then sit back, have yourself a cup of coffee, […]

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6 Minute Pitch For Shark Tank Show

Yesterday our CEO Adam Rouff and our CIO Chris Burns attended a taped show in front of a live audience giving a six minute pitch to former Shark Tank judge Kevin Harrington. Take a look at some of our behind the scenes pictures of our event experience below. The event was featured on the local […]

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How To Make Drive & Determination Last

Automotive Digital Marketing At our company we have weekly team building meetings hosted by Heath Panginiban, our Director of SEO & Video Production. The purpose of these meetings is to get together as a group and share thoughts, ideas, and inspiration around a topic of the week. This helps to keep us all as a […]

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Thanksgiving Food Drive

The Food Pantry program serves the families of Woodland Middle School and is available to families in need that have a student at the Middle School in Venice, Florida. The pantry is open twice per month for the school families. The program relies on food donations from local companies like Drive Digital Group in addition […]

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Does Semantic Markup Help SEO

Automotive Semantic SEO | Structured Data Many people are beginning to hear about and attempt to get a full understanding of structured data markup on automotive websites. This articles will hopefully shed some light on the true purpose, history, and future of structured data on websites. What is the Semantic Web Initiative? The Semantic Web […]

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Instant Search Automotive Inventory

Automotive Websites | Instant Inventory Search Drive Digital Group is proud to finally showcase a new standard for automotive websites, and we call it Instant Search! Why Instant Search Vehicle inventory pages are by far the most trafficked pages of a car dealer’s website. We know this to be true as we monitor analytics on […]

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Semantic Markup For Higher Click Through

Automotive Semantic SEO | Digital Marketing The ultimate goal of Search Engine Optimization (SEO) is to increase revenues for a business utilizing organic search results on a search engine. Since this is the case, it makes sense for anyone with a commercial website to begin to utilize semantic markup on your website as part of […]

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What Is The Real Value Of A Facebook Page Like?

Automotive Social Media | Car Dealer Digital Advertising As a full service digital marketing agency we are asked one questions when we talk about social media far more often than we would like. what is this questions? How many likes can you get is within X time period? I have to be honest with you […]

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Six Signs Your SEO Strategy Sucks

Automotive SEO | Car Dealer Digital Advertising Automotive Search engine optimization (SEO) can be a tricky topic, especially if you don’t have a web or marketing background. It involves a great deal of knowledge on implementing the right tactics in the right place and using the right keywords to generate the right type of traffic. […]

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Automotive PPC – 5 Things You Need To Know

Car Dealer PPC | Automotive Digital Marketing Virtually every major car dealership is now engaging in some level of Pay Per Click (Automotive PPC) advertising. In the automotive world it is sometimes referred to as Automotive Search Engine Marketing (Automotive SEM), but it really is just PPC advertising. In this article we hope to give […]

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Five Ways To Super Serve Your Customers

Automotive Digital Marketing We have made it part of our core philosophy to super serve our customers. It’s the guiding principle in the decisions we make as a company and how we conduct ourselves as employees of that company. Things become pretty clear when you focus on a simple philosophy like, “I super serve my […]

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