It’s important to fully optimize your website to have the best results and the highest visibility in organic rankings. The same goes for local business listing on external sites such as Google My Business and Yelp to gain visibility in major search engines. A local citation or business listing is an online profile that contains information about your business such as NAP (name, address, phone number, etc). Without these Local Citations, your competitors will have better exposure when searching for products or services you may provide. Meanwhile, you are nowhere to be found.
The significance of Local Citations today:
- 92% of consumers have used the internet to search for a local business in the last year, according to BrightLocal.
- Distribution of yellow pages has declined over the years, ending their door-to-door delivery in some regions.
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014), according to BrightLocal.
We can see that searching for local businesses is increasing especially in this day and age; where we find everything we need in the palm of our hands, just a click away. You may now be questioning, what should I do next? There are excellent citation tools available to you online. Check out these tools below for a simple and quick way to determine the health and visibility of your business listings.
Moz Local (powered by Google) is a free tool in which you can use to check your current business score. Moz checks to see if your business listing is correct, consistent and visible across the web in order to ensure that search engines and new customers can find you.
BrightLocal is a paid platform that allows you to clean up your existing citations as well as create new business listing. One of the luxuries of BrightLocal is that it recognizes citations that have yet to be claimed and gives you the option to claim it with a direct link. It also helps spot incorrect business NAP which is harmful to your local search rankings.
The good news about building your Local Citations is that it’s simple and free! Increasing your online presence by creating business listings will most definitely help your organic performance. Our dedicated team can help clean up your existing citations as well as find quality listings and make sure each one has the same consistency so it’s accurate across the board. Boost your local authority on major search engines by locking up your Local Citations!
Automotive Responsive Website
The automotive industry has seen many technological advances in the past few years. Technologies such as in-car WIFI, rear-mounted radar, night vision detection, and automatic high beam control were all established because someone in the industry understood that these technologies would be beneficial, if not necessary when building a new line of vehicles. Vehicles are built and marketed much differently today than they were a few years ago because the industry has created new and inventive ways to do so. Responsive web design was introduced for many of the same reasons.
At Drive Digital Group, we build responsive automotive websites that convert and increase leads for automotive dealers. Many dealers have seen their leads increase by 150% and have greatly benefited from Drive Digital Group’s approach to acquiring leads and converting them to buyers. We know how important every lead is to a dealership and it’s astonishing to think of how many potential new sales dealerships are losing because they are not using a responsive platform.
A responsive websites content flows with the width of the browser window, whereas an adaptive design breaks and jumps from one fixed resolution size to the next:
Responsive web design has become the industry standard for developing websites that look good and function well on many different screen sizes. No one can predict what a user’s screen resolution will be because new devices and new screen resolutions are continuously released. The web development industry has established best practices to ensure the best possible website user experience on all screen sizes, and they can be categorized as either responsive or adaptive layouts. Here at Drive Digital Group, we develop responsive websites that convert more traffic than other template sites from our competitors because a template site or a site that uses both a desktop and mobile version of their site have to maintain two different websites and two different sets of inventory.
The advantages of implementing a responsive design are huge:
- Consistency throughout the different platforms, creating easier navigation and a better user experience
- Dramatic reduction in development time and costs by only having to create and maintain one URL as opposed to several
- Improved SEO by streamlining all pageviews through one URL
- More effective social sharing
Adaptive layouts are built to look good on a minimum number of set screen resolutions and are usually comprised of desktop, tablet, and smartphone. What if a user’s device resolution falls in between one of these devices? The best part about responsive design is that your website looks good on any device and the user is able to view the same content and have the same experience on a small screen as they would on a larger screen. Adaptive web design is a design approach of the past and no longer works effectively in today’s multi device and multi-platform environment. Responsive design is the best approach to converting leads and providing the best user experience for your customers.
Automotive Websites | Instant Inventory Search
Drive Digital Group is proud to finally showcase a new standard for automotive websites, and we call it Instant Search!
Why Instant Search
Vehicle inventory pages are by far the most trafficked pages of a car dealer’s website. We know this to be true as we monitor analytics on a wide variety of Independent and Brand dealer’s automotive websites. Since we know that the primary reason people are visiting the dealer’s website is to get to their inventory and sift through it to find what they are looking for, we know that the faster we can get them to what they are looking for, the better their experience will be and the more likely they are to stay on your site looking at the vehicles they are interested in.
Previously, the best way digital web providers have found to allow users to find the vehicles they are interested in is by implementing many drop down pick list search options. The user would have to enter a year range, make, model, trim, price range, body style, and possibly many other options before searching through the results and trying to find the vehicles they are interested in.
While automotive web providers have found many creative and interesting ways to quickly lead users to these inventory search forms, the ultimate problem has remained that it is cumbersome and time consuming for users to find what they are looking for.
As all of the usability studies on website users will show, people’s attention spans drop to infantile rates when they are on automotive websites. Imagine asking them to sort through 4-6 options followed by sifting through inventory results to find what they are looking for. They might do it, but only because no matter which automotive website they go to, they will have to work their way through a very similar interface. But no longer!
Enter Instant Inventory Search
Drive Digital Group is the first automotive digital marketing agency to implement instant search. Instant search is a simple search bar that is powerful and intuitive. We conveniently place the instant search bar in the header of the website globally, so that no matter where the user is on the web page, they are only one or two keywords away from quickly finding the vehicles they are looking for.
By simply entering any keyword in the search bar, our instant search tool will begin showing results underneath the bar instantly! Our instant search shows them exactly how many matching results we could find and we break it up by new and used vehicles for the user.
Relevance is key!
The instant inventory search results will display the most relevant inventory results that we can find in your inventory based on the keywords the users is searching. If, for example, the user searched for a 2012 Blue Civic, we would obviously show any of those vehicles you have in stock. if you don’t have any of that particular vehicle in stock, we will show 2012 civics, blue civics, civics, and other 2012 depending on what you have in inventory.
Instant Automotive Inventory Searching
This is the future of automotive inventory searching on car dealer websites! As an automotive website provider we are very proud to be able to offer this smart instant search tool to our customers. When combined with Semantic Markup, Drive Digital Group Automotive websites are a powerhouse for car dealers looking to dominate their local markets!