Why Local Citations are so important in capturing potential customers

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It’s important to fully optimize your website to have the best results and the highest visibility in organic rankings. The same goes for local business listing on external sites such as Google My Business and Yelp to gain visibility in major search engines. A local citation or business listing is an online profile that contains information about your business such as NAP (name, address, phone number, etc). Without these Local Citations, your competitors will have better exposure when searching for products or services you may provide. Meanwhile, you are nowhere to be found.

The significance of Local Citations today:

  • 92% of consumers have used the internet to search for a local business in the last year, according to BrightLocal.
  • Distribution of yellow pages has declined over the years, ending their door-to-door delivery in some regions.
  • 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014), according to BrightLocal.

We can see that searching for local businesses is increasing especially in this day and age; where we find everything we need in the palm of our hands, just a click away. You may now be questioning, what should I do next? There are excellent citation tools available to you online. Check out these tools below for a simple and quick way to determine the health and visibility of your business listings.

Moz Local (powered by Google) is a free tool in which you can use to check your current business score. Moz checks to see if your business listing is correct, consistent and visible across the web in order to ensure that search engines and new customers can find you.

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BrightLocal is a paid platform that allows you to clean up your existing citations as well as create new business listing. One of the luxuries of BrightLocal is that it recognizes citations that have yet to be claimed and gives you the option to claim it with a direct link. It also helps spot incorrect business NAP which is harmful to your local search rankings.

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The good news about building your Local Citations is that it’s simple and free! Increasing your online presence by creating business listings will most definitely help your organic performance. Our dedicated team can help clean up your existing citations as well as find quality listings and make sure each one has the same consistency so it’s accurate across the board. Boost your local authority on major search engines by locking up your Local Citations!

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Catherine Ponomarenko

Director of Managed Services at Drive Digital Group

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