Semantic Markup For Higher Click Through
Automotive Semantic SEO | Digital Marketing
The ultimate goal of Search Engine Optimization (SEO) is to increase revenues for a business utilizing organic search results on a search engine. Since this is the case, it makes sense for anyone with a commercial website to begin to utilize semantic markup on your website as part of your SEO efforts. This blog post will take a look at the effects that properly marking up your website with rich text snippets can have on your bottom line.
What Is Semantic SEO?
You will find a couple of definitions of what Semantic SEO really is out there. In both cases the ultimate goal of Semantic SEO is for Google to deliver the most relevant results as quickly as possible to people searching on their site. In the past searches have been strictly keyword based with very little context considered. Google now is getting quite clever in the way they deliver search results to users. In addition to suggestions and instant search results, they now try to analyze the usage of the keywords you enter and deliver you the most relevant results based on what they think you are intending to search for.
As web developers, we encompass marking up dealer websites with rich text snippets as another usage of Semantic SEO on a website. Utilizing standards that Google & Bing have agreed to and published on their schema.org project, we now markup pages of the website and especially vehicle data with rich text snippets. This encoding allows Google & Bing to crawl your website and get very specific information about the content of the pages, allowing them to better use your website content when they deliver search results to users on their platform.
Semantic Markup In Action
It’s all well and good to talk about these types of concepts, but what does it really mean to a user? That’s a great question and this is a situation where an image can speak a thousand words. Please check out the image below to get a sample of what a search engine results listing can look like when you mark up your website properly with some rich text snippets:
As you can see the search results are showing extra data that Google is picking up because the website has been properly coded with the use of schema.org approved rich text snippet markups.
User behavior tells us that the eye will automatically be drawn to this new search result data, even if it is not in the first three positions where users would normally click. Because of the extra data about our websites that Google is providing to the users, we gain instant credibility and a higher click through rate, even if we are not in the top organic placement! More click through to your site means more visitors that you can attempt to turn into real business opportunities.
Drive Digital Group has embraced the next wave of Google’s future by including full implementation of Semantic Automotive SEO on all of our websites.
Stay tuned for our next blog post where we will talk about further manipulating search results with Google Authorship implementation! What do you think, can your website benefit from taking advantage of the next level of SEO and web markup?