Author Archive

Chris Burns

I am the owner and Chief Operations Officer of Drive Digital Group. My role is to oversee the operations of the company across all products & Services.

Disavow Backlinks

Automotive Website Disavow Campaigns

BACKLINKS, BACKLINKS, BACKLINKS! Oh the days of throwing tons of free and paid backlinks towards your automotive website by any means necessary. This was once an effective automotive SEO strategy when trying to improve your page rank. Not to say that backlinks are now a bad thing….but the quality of the backlink is much more important than the quantity of backlinks you have pointing at your automotive website.

Google works hard to make sure that your site is not affected by third party vendors trying to harm your site, but you sure do have some work to do if you participated in any low quality link building either currently or back in the day.

So what do you do?

  • Check out all of the links currently pointing to your site. Check them using whatever method you are comfortable with. (Ahref, Google Webmaster,  Bright Local, ect. )
  • Categorize your linked domains. (High quality, relevant links pointing to your site & low quality links)
  • Start a campaign contacting the webmasters of the sites these low quality backlinks live on and ask them to TAKE THEM OFF!!!
  • If they don’t respond or refuse, turn to Google Disavow

As an automotive SEO myself, I find it very difficult contacting web developers of low quality sites and asking them to trash the links pointing to my dealers sites. If I don’t hear back from them within two weeks, they are added to my disavow .txt doc.

How do you set up a disavow campaign?

You could contact us and have us do it for you…..or follow the steps below.

  1. Make sure you website is claimed in webmaster tools
  2. Choose the site you want to set up a disavow campaign
  3. Under the “search traffic” section of your dashboard, choose “links to your site”
  4. Download the table of domains pointing to your website as a .CSV file or Google Doc
  5. Access your links. I personally delete all of the domains the I LIKE pointing to my websites instead of creating a whole new doc and moving every bad backlink over to it.
  6. Save the file as a .txt file.
  7. Go to
  8. Choose the site in which you want to set up a disavow campaign
  9. Follow the path of uploading your doc & you are done!

For more in depth instructions, contact us today!

Make sure you are tracking the number of linked domains in webmaster tools to make sure its actually working. Good luck!


Automotive Social Media

Social Media is no longer just a way to keep in touch with old friends and share silly videos of your kids. Social media sites are vast and unique compared to other marketing outlets on the web for businesses. Because of is reliance on the marketer’s authenticity and relationships with its consumers, automotive social media outlets are all about strengthening communication rather than advertising a brand. Think of the way you use social media sites, such as Facebook and Twitter, for your personal use. Pictures that make you laugh, articles you find interesting, and conversations with your buddies fill your newsfeed, and rightfully so! Using the same tactics that you effortlessly follow on your personal pages can revolutionize marketing for your automotive dealership’s marketing strategy.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing

Consumers want to be able to find your dealership easily, contact you directly, and share a laugh or a great fact with you rather than be told numerous times over about the newest product or the greatest sale when logging into their automotive social media sites to kick back for the day. Let’s make friends with our clients, customers, and potential shoppers who are sure to become fans!


Google Self-Driving Car Project

This is awesome! Google has made a ton of progress on their self-driving car project. Check out the video below.

Google has been rethinking self-driving cars from the ground up. Today we unveiled a prototype self-driving car built by Google. Watch the video from the page below to see how it works! –Matt Cutts


Matt Cutts on Leave

“I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work.” – Matt Cutts

You heard it….or read it. Head of spam team Matt Cutts is going on leave through October! How will this affect your automotive website? It won’t!

“Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than I am, so don’t worry on that score.”

Here is a list of helpful resources that you can turn to for all of your automotive SEO needs!

So have no fear. The spam fighting will continue on and your automotive websites will be safe!


Drive Executive Journey Karaoke

It has been said that those who work hard also like to play hard. As proof that we at Drive Digital Group live this philosophy, I present to you the below video of CEO Adam Rouff and CIO Chris Burns performing live Karaoke of the Journey song Don’t Stop Believin’ from their 1981 Escape album. We like how the locals in Tampa broke out into spontaneous coordinated dancing halfway through the song. Are these guys in the wrong line of work?


Google doesn’t care about your title tags!

Title Tag Optimization | Automotive SEO

Just kidding! They do! If it follows their guidelines and regulations. Ever notice if you do a Google search that Google will sometimes change your title tag to what they think is “best fit” for that search query? The reason they do this is because though your title tag may be a decent one, Google feels their algorithms can put something a little better together to better serve the user. This does NOT mean that you can take a break from your on site automotive SEO!. You still need compelling content that Google can pull from.

So what’s the criteria?

It’s simple! “We are looking for a concise descriptions of the page that’s also relevant to the query.” -Matt Cutts

  1. Something relatively short
  2. Has a good description of the page
  3. Relevant to the search query

Hear what Matt himself has to say!

All of this is especially important for automotive SEO’s out there. People looking for new cars to buy are on a hunt to find the best more relevant information they can find. Providing them with well optimized title tags that are shown to them upon search will greatly impact your click through rate.