Author Archive

Chris Burns

I am the owner and Chief Operations Officer of Drive Digital Group. My role is to oversee the operations of the company across all products & Services.

Six Signs Your SEO Strategy Sucks

Automotive SEO | Car Dealer Digital Advertising

Automotive Search engine optimization (SEO) can be a tricky topic, especially if you don’t have a web or marketing background. It involves a great deal of knowledge on implementing the right tactics in the right place and using the right keywords to generate the right type of traffic.

If you’ve decided to tackle the automotive SEO beast on your own, it’s possible that you’re not seeing the best results. Most people who aren’t professional SEO providers find themselves head over heels in the world of SEO. If you’ve experienced any of the following, it’s a sign that your automotive SEO simply isn’t working.

1. You haven’t increased traffic.

When SEO tactics work correctly, they should help boost your site’s visibility, which in turn increases the amount of traffic heading to your site. If the amount of traffic visiting your site is the same as it was before you implemented SEO (or—gasp—if it’s worse), that’s a clear-cut sign that your SEO tactics are not working.

2. You haven’t moved up in the search engines.

Successful SEO tactics will also help your automotive website gain more visibility on the search engines, which means that you should start seeing your site listing higher and higher. If you were on page 8 before you started your SEO, and one year later you’re still on page 8, your SEO isn’t working.

3. You drop in the search engines.

Having the same ranking for months on end is much better than dropping in ranking, but a fallen rank means that your SEO isn’t doing its job. If you again started on page 8 before implementing SEO, and have since fallen to page 12, something is not quite right.

4. Your website does not have content.

Website content is important to SEO because it is where you will find keywords, and keywords are the heart and soul of SEO. If your website is made up of forms or Flash images, you’re not optimized for successful SEO. Make sure that you are using keywords throughout your website content, and make sure that you’re also adding keywords to image titles and descriptions to help you get the most out of your SEO.

5. You’re not using social media.

Social media is a great way to drive traffic to your site. You can push out links to valuable content from your automotive website to your social media fans and followers. Now, your fans and followers can easily click on a link and be directed to your site, which increases your traffic and improves your SEO.

6. You’re not tracking your SEO.

If you’re not tracking your SEO, you’re not going to know if it’s working. Make sure that you know the metrics of your site before you implement SEO, and then continue to track your efforts after it’s implemented. But keep in mind that SEO will not generate results overnight, so don’t quit your SEO tactics if you don’t see changes right away.

SEO is an important marketing tactic for your business. Some companies just don’t know how to implement it the right way or use the right strategies. If you’re noticing any of these examples, it’s a sign that your SEO tactics, well, suck.

If you want to learn how to implement superior strategies to your SEO campaign SEOMap, where you can download the latest keyword strategy book.


Five Ways To Super Serve Your Customers

Automotive Digital Marketing

We have made it part of our core philosophy to super serve our customers. It’s the guiding principle in the decisions we make as a company and how we conduct ourselves as employees of that company. Things become pretty clear when you focus on a simple philosophy like, “I super serve my customers!”

Did you know that 93% of Americans say that businesses do not exceed their customer service expectations? If you are in a business that serves customers, there is a 93% chance that your customers feel you are not exceeding their expectations!


Top 5 Most Common Mistakes Made With PPC Advertising

Automotive PPC | Car Dealer Digital Advertising

automotive ppc We have all been there. The first time we start off Pay Per Click Campaigns, the basic idea is to design a campaign that has all the necessary keywords in them and you’re good to go right? Wrong.


Automotive PPC – 5 Things You Need To Know

Car Dealer PPC | Automotive Digital Marketing

car dealer ppc

Virtually every major car dealership is now engaging in some level of Pay Per Click (Automotive PPC) advertising. In the automotive world it is sometimes referred to as Automotive Search Engine Marketing (Automotive SEM), but it really is just PPC advertising. In this article we hope to give dealerships an opportunity to really think about the dollars they put into this type of marketing and especially how to maximize their return on this digital marketing investment.


Social Marketing And SEO Compliment And Enhance When Done Synergistically

Automotive SEO Strategies | Social Media Marketing

automotive seo company Social marketing and SEO as stand-alone entities, both produce their fair share of returns. Individually, there is only so much they can do as they are limited by their scope. Now what happens if both are somehow meshed together to form, say, a singular online marketing strategy focusing on one ultimate purpose? Let us generalize what these two types of Internet marketing strategies bring to the table.


5 Places To Market Car Inventory Online

Automotive Websites | Car Dealer Digital Advertising

Car Dealer Digital Advertising

What gets into your mind when you think of websites for posting your car inventory online? Craigslist? E-bay? Autotrader perhaps? It can be quite mind boggling selecting one site from another. Essentially, it all boils down to which one is the most effective. With this in mind, you would need a site that does not necessarily have the highest traffic but something that has the highest PURCHASING traffic. This means that you would need to look for a site or host that has a continuous and stable flow of targeted traffic or site visitors which have high sales potential.