The good old days of car buying, when the customers would wander from dealer to dealer looking at cars on the lot, is over for many buyers. A good example is the Millennial buyer, typically considered a person born from the late 1980s to the 2000s. These customers have grown up with the Internet, and use it daily as part of their lives.
Millennials rarely set foot in a retail store, they probably don’t read a newspaper in printed form, and they may not listen to commercial radio stations. They research online, they critique online, and most important they buy online. This is perhaps the most fundamental change in the auto industry in the last 20+ years. If you intend to sell to Millennials, you are expected to have an internet presence. As important is how you react to them on social media. If they ask you questions on your Facebook or Twitter page, they expect a prompt response. If you don’t have a social media presence, you probably won’t have Millennials as customers. Here is what you need to do if you want to engage Millennials in your business: