automotive search engine optimization

Marketing to Millennial Car Buyers

The good old days of car buying, when the customers would wander from dealer to dealer looking at cars on the lot, is over for many buyers. A good example is the Millennial buyer, typically considered a person born from the late 1980s to the 2000s. These customers have grown up with the Internet, and use it daily as part of their lives.

automotive search engine optimization

Millennials rarely set foot in a retail store, they probably don’t read a newspaper in printed form, and they may not listen to commercial radio stations. They research online, they critique online, and most important they buy online. This is perhaps the most fundamental change in the auto industry in the last 20+ years. If you intend to sell to Millennials, you are expected to have an internet presence. As important is how you react to them on social media. If they ask you questions on your Facebook or Twitter page, they expect a prompt response. If you don’t have a social media presence, you probably won’t have Millennials as customers. Here is what you need to do if you want to engage Millennials in your business:


Why should you have a Facebook for your dealership?

Automotive Social Media | Facebook Paid Campaigns

Online research and Internet purchases are becoming more commonplace as the days go on. The world of online marketing is only growing stronger and more important to automotive dealerships that are looking to expand their business. One of the best ways to get your name out into your community is through social media platforms, but with so many to choose from it can be overwhelming to even begin. When getting started, Facebook is a great outlet for the automotive industry and we believe creating and engaging will help to grow your auto business!

When most businesses begin to think about starting an online automotive social media presence, Facebook is their top priority, and we agree! Facebook offers dealerships a huge audience, and with 71% of online adults using their Facebook accounts, you have access to your community almost as a whole, all from one computer. Facebook has a unique ‘friends & family’ feel to it, that allows you to get to know your customers, to share with them, and for them to feel comfortable interacting with you through comments, messages, and reviews.

Facebook also offers direct advertising, in which your creative ads, specials, contests, and campaigns can be targeted to specific audiences. Gone are the days of paid advertising that use your budget to advertise to the entire world. Now, Facebook allows you to choose who you want to see your ads. You can get as specific as “Adults 18+” in “Specific City, State.” Your advertising budget just got a whole lot more valuable when you know that you are accessing the people that live and work down the street from your dealership!

Facebook is the new yellow pages when it comes to automotive social media marketing for your automotive dealership! Let us help you with your campaign today.


Social Marketing And SEO Compliment And Enhance When Done Synergistically

Automotive SEO Strategies | Social Media Marketing

automotive seo company Social marketing and SEO as stand-alone entities, both produce their fair share of returns. Individually, there is only so much they can do as they are limited by their scope. Now what happens if both are somehow meshed together to form, say, a singular online marketing strategy focusing on one ultimate purpose? Let us generalize what these two types of Internet marketing strategies bring to the table.


SEO is so Fetch!

Many people think that SEO is not as important as it used to be. However, organic search engine optimization is far from dead. Organic Search really works! Over the years SEO has changed so drastically that people really need to discover to think of it as less of a marketing tactic, and more of a branding play.

automotive digital marketing

I like to look at SEO as an investment with a tremendous return. By binding both SEO and Web analytics data, you’ll observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table. By Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your moderate investment into SEO.

Every time you update your website, with its search algorithm, Google and other search engines change the way they look at your website. Things that didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is likely damaging to your business, as it is one of the factors Google evaluates when looking at your site.

If you happen to be engaged in social media like Facebook, than you’ll love knowing that SEO plays an important role with social platforms; content shared by users on social networks are directly related to SEO specific parameters like Title Tags and Meta Descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, Instagram, or in a tweet or share.

It’s important to remember that your competitors are doing it! SEO is truly a never ending process! If you’re not moving forward and improving, you’re losing ground to a competitor who are. That’s a simple fact of how the whole process works. So don’t let your competitors become more successful than you by ignoring this valuable tool for your business.


Automotive Social Media

Social Media is no longer just a way to keep in touch with old friends and share silly videos of your kids. Social media sites are vast and unique compared to other marketing outlets on the web for businesses. Because of is reliance on the marketer’s authenticity and relationships with its consumers, automotive social media outlets are all about strengthening communication rather than advertising a brand. Think of the way you use social media sites, such as Facebook and Twitter, for your personal use. Pictures that make you laugh, articles you find interesting, and conversations with your buddies fill your newsfeed, and rightfully so! Using the same tactics that you effortlessly follow on your personal pages can revolutionize marketing for your automotive dealership’s marketing strategy.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing

Consumers want to be able to find your dealership easily, contact you directly, and share a laugh or a great fact with you rather than be told numerous times over about the newest product or the greatest sale when logging into their automotive social media sites to kick back for the day. Let’s make friends with our clients, customers, and potential shoppers who are sure to become fans!