Is your automotive PPC marketing not getting the results your dealership deserves? Not selling as many cars as you know you should be? Are your competitors selling more cars than you?
If this sounds like your dealership, then you need a comprehensive PPC campaign that produces results. Whether you’re new to pay-per-click advertising or you have existing campaigns that are performing poorly, Drive Digital Group can help you drive more targeted traffic—and sales—to your car dealership.
We work extensively with dealerships nationwide to create successful PPC and CPM campaigns on the following search, display, and social networks:
Google Search Network
Who’s buying cars? People searching for cars. With 66.5 % search engine market share, Google’s first page results are prime real estate. Lead potential customers to your site first when they are searching for a new car. How? By advertising on the Adwords search network. Creating a successful PPC campaign on Adwords can be a daunting task…and when setup incorrectly…can cause your dealership to lose out on conversions and sales. At Drive Digital Group, we help you increase quality score, conversions, and traffic while decreasing CPC and traffic that doesn’t convert. Unlike competitors, we drive targeted traffic to model landing pages that show your updated specials – resulting in higher conversions. Start working with an Adwords qualified company today. Contact us to request a free Adwords consultation.
BingAds Search Network
Coming in second with a 30% percent search share is BingAds - a Bing and Yahoo search network. In today’s competitive landscape, it’s not enough for dealers to only be using Adwords. In fact, BingAds has proven to be more cost-effective and have more qualified traffic than Google—even though Google has more search market. Ensure your dealership has maximum coverage on all 3 of the major search engines. Contact our dedicated team of BingAds search marketing experts. We are a BingAds official partner and reseller.
Google Display Network
Is your goal to build a massive brand awareness campaign? Or is it to increase leads? With the (Google Display Network) you can do both. Reach potential customers (and your demographics) while they are reading, watching, and interacting with content on sites in Google’s publisher network. The display network has the potential to yield hundreds of thousands of quality impressions for your brand, as well as drive interested prospects to your website to begin down the conversion path. The display network is also the toughest channel to master, as it can also drain your budget and leave minimal if any results. At Drive Digital Group, we find placements that increase brand awareness on top tier sites and help drive conversions. Contact our display specialists for a free consultation today.
Youtube Video Marketing
Our digital experts will produce a TV quality video promotion and distribute it on the third most traffic site on the entire Internet - Youtube. Your video ad is guaranteed to be watched, which increases your brand awareness, and even results in inexpensive clicks back to your website. If you want to build awareness of your dealership, a Youtube Preroll is the perfect place to start. Contact our video production and marketing team today to get started.
Bring lost customers back to your dealer website. When customers don’t convert on your website, your dealership loses money. By showing relevant ads to customers who visited your site—but didn’t convert—you have multiple opportunities to capitalize on that lost traffic. Studies prove that the more you can stay in front of a potential customer in the research phase of their car buying decision, the more likely it is they will choose your dealership. We have partnerships with exclusive top tier remarketing networks that serve your ads on premium websites. Contact our remarketing specialist today to see how we can help.
Facebook Demographic Targeting
Ready to laser target your demographic market with precision accuracy? A well thought out Facebook campaign allows you to target a precise demographic and drive qualified leads to either your Facebook fan page or a relevant landing page on your website. It all depends on your goals. Facebook collects more data on its users than average networks. This gives smart marketers an opportunity to drill down deep into demographics and present highly relevant offers. Contact our Facebook PPC experts to launch your campaign today.
Our unique campaign designs ensure you are intelligently saturating your market—which leads to massive brand recognition, multiple touch points, increased leads, and more car sales.
Conversion Rate Optimization for Car Dealers
All of the above is irrelevant if you’re not converting targeted traffic into qualified leads and sales. That’s what sets Drive Digital Group apart from its competitors. We religiously optimize your website for maximum conversions. In fact, we’re fanatics about conversion rate optimization. Our experts run multiple A/B split tests in ad campaigns and landing page designs to create high octane response rates. We optimize and track conversions with Google Analytics and our call tracking solution which is created for each and every campaign.
Dedicated Account Executive and Detailed Reporting
We’re dedicated to helping your dealership succeed online. That’s why we appoint a dedicated rep specifically for your dealership. You’re account executive is only a phone call away when you have questions or concerns. Additionally, we meet with you once a month to go over results and expectations. Not enough? You can always log into your back-end dashboard we provide to see how your campaigns are doing. Monthly reports are sent out as well.