Social Marketing And SEO Compliment And Enhance When Done Synergistically
Automotive SEO Strategies | Social Media MarketingSocial marketing and SEO as stand-alone entities, both produce their fair share of returns. Individually, there is only so much they can do as they are limited by their scope. Now what happens if both are somehow meshed together to form, say, a singular online marketing strategy focusing on one ultimate purpose? Let us generalize what these two types of Internet marketing strategies bring to the table.
Automotive Social Media MarketingAutomotive social media marketing defined is a business process designed to specifically manipulate or influence a targeted audience behavior that is ultimately beneficial to a singular entity or individual as well as society itself. What makes automotive social marketing stand out is its unique platform of inculcating products, promotions, pricing and places resulting in the trade of value between marketer and consumer. Another major benefit of Automotive social media marketing is the very low cost and high value in viral marketing benefits. A well promoted business may have a limited reach, however with the power of social each individual member of that first level following also has their own individual reaches that can further expand your marketing message.
Automotive SEOAutomotive search engine optimization, as defined by Wikipedia.org, is the process of improving the visibility of website or a web page in search engines via the “natural” or un-paid (“organic” or seo”algorithmic”) search results. Automotive SEO concentrates on the mechanics of search engine. It really doesn’t have to be user-friendly just as long as the strategies employed produce the desired results from search engine’s web crawlers. This is more art than science nowadays especially if the methods used conform to white hat Automotive SEO practices. As an optimizer, you do not only take into account the mechanics of how search engines find and index car dealer websites but more importantly, you have to consider the human factors as well such as what people search for , their preferred search engines, the possible terms they use when performing a search, and so on.
Combined Automotive Social & SEO MarketingRight of the bat you can already see the difference between automotive social marketing and automotive SEO. Social marketing does not deal with web designs, creating backlinks, HTML coding, keywords and trying to get indexed. On the other hand, SEO doesn’t concentrate on product pricing, promotions and places to come up with a valuable or beneficial trade-off between consumer and marketer. Both these entities can surely stand alone and generate income yet they both cannot optimally perform each other’s functions. However, what happens when these two different types of Internet marketing were combined under one campaign to promote a website? There is no doubt that only positive results are forthcoming. Take for instance social marketing’s promotions campaigns. To further enhance its effectiveness, an optimizer would consider adding quality backlinks to it or maybe create a PPC campaign for it. Using well-researched and highly relevant keywords would also be another course of action. To top it all off, an exclusively designed landing page and a strong call to action would be dedicated to the promotion of a certain product or service. There are many other very lucrative combinations that can be done with these two types Internet marketing just as long as the optimizer knows how to manipulate all these tools to work as one.
The following two tabs change content below.
Trackback from your site.
I am the owner and Chief Operations Officer of Drive Digital Group. My role is to oversee the operations of the company across all products & Services. ChristopherBurns