Posts Tagged ‘automotive social media’

Why should you have a Facebook for your dealership?

Automotive Social Media | Facebook Paid Campaigns

Online research and Internet purchases are becoming more commonplace as the days go on. The world of online marketing is only growing stronger and more important to automotive dealerships that are looking to expand their business. One of the best ways to get your name out into your community is through social media platforms, but with so many to choose from it can be overwhelming to even begin. When getting started, Facebook is a great outlet for the automotive industry and we believe creating and engaging will help to grow your auto business!

When most businesses begin to think about starting an online automotive social media presence, Facebook is their top priority, and we agree! Facebook offers dealerships a huge audience, and with 71% of online adults using their Facebook accounts, you have access to your community almost as a whole, all from one computer. Facebook has a unique ‘friends & family’ feel to it, that allows you to get to know your customers, to share with them, and for them to feel comfortable interacting with you through comments, messages, and reviews.

Facebook also offers direct advertising, in which your creative ads, specials, contests, and campaigns can be targeted to specific audiences. Gone are the days of paid advertising that use your budget to advertise to the entire world. Now, Facebook allows you to choose who you want to see your ads. You can get as specific as “Adults 18+” in “Specific City, State.” Your advertising budget just got a whole lot more valuable when you know that you are accessing the people that live and work down the street from your dealership!

Facebook is the new yellow pages when it comes to automotive social media marketing for your automotive dealership! Let us help you with your campaign today.


Social Marketing And SEO Compliment And Enhance When Done Synergistically

Automotive SEO Strategies | Social Media Marketing

automotive seo company Social marketing and SEO as stand-alone entities, both produce their fair share of returns. Individually, there is only so much they can do as they are limited by their scope. Now what happens if both are somehow meshed together to form, say, a singular online marketing strategy focusing on one ultimate purpose? Let us generalize what these two types of Internet marketing strategies bring to the table.


Automotive Social Media

Social Media is no longer just a way to keep in touch with old friends and share silly videos of your kids. Social media sites are vast and unique compared to other marketing outlets on the web for businesses. Because of is reliance on the marketer’s authenticity and relationships with its consumers, automotive social media outlets are all about strengthening communication rather than advertising a brand. Think of the way you use social media sites, such as Facebook and Twitter, for your personal use. Pictures that make you laugh, articles you find interesting, and conversations with your buddies fill your newsfeed, and rightfully so! Using the same tactics that you effortlessly follow on your personal pages can revolutionize marketing for your automotive dealership’s marketing strategy.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing

Consumers want to be able to find your dealership easily, contact you directly, and share a laugh or a great fact with you rather than be told numerous times over about the newest product or the greatest sale when logging into their automotive social media sites to kick back for the day. Let’s make friends with our clients, customers, and potential shoppers who are sure to become fans!