Many people think that SEO is not as important as it used to be. However, organic search engine optimization is far from dead. Organic Search really works! Over the years SEO has changed so drastically that people really need to discover to think of it as less of a marketing tactic, and more of a branding play.
I like to look at SEO as an investment with a tremendous return. By binding both SEO and Web analytics data, you’ll observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table. By Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your moderate investment into SEO.
Every time you update your website, with its search algorithm, Google and other search engines change the way they look at your website. Things that didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is likely damaging to your business, as it is one of the factors Google evaluates when looking at your site.
If you happen to be engaged in social media like Facebook, than you’ll love knowing that SEO plays an important role with social platforms; content shared by users on social networks are directly related to SEO specific parameters like Title Tags and Meta Descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, Instagram, or in a tweet or share.
It’s important to remember that your competitors are doing it! SEO is truly a never ending process! If you’re not moving forward and improving, you’re losing ground to a competitor who are. That’s a simple fact of how the whole process works. So don’t let your competitors become more successful than you by ignoring this valuable tool for your business.